For the past 10 years, Mississippi Market has partnered with Veriditas Botanicals, a scientific aromatherapy company from Minneapolis established in 2008. In fact, 10 years ago, we were one of Veriditas’ only trusted partners where you could find their extensive line of certified-organic essential oils. Since then, they’ve grown and expanded their offerings. In 2016, Veriditas joined forces with Pranarom, a well-established Belgian company that’s been creating high-quality essential oils and other wellness products since 1991 for the European market. With a newfound international reach, these unrefined essential oils are still being blended and bottled locally, primarily by hand, at a newly built state-of-art production facility in Golden Valley, Minn. While Veriditas Botanicals has evolved and no longer exists in name, you can still find their beloved selection of plant-based essential oils under the new Pranarom name on our co-op’s shelves. While larger in scale, Pranarom has retained Veriditas’ strong commitment to knowing their growers and maintained direct relationships with their farmers, producers, distillers, retailers, and customers.
Occurring naturally in organically grown plants, essential oils act as a biological immune system, allowing plants the ability to survive, thrive, and reproduce. However, not all essential oils are created equal—as demand has risen for transparently grown and produced personal care products, synthetics have flooded the marketplace. Synthetically-made oils have altered medicinal properties since they don’t contain the same quantity and quality of organic essential oils so vital to therapeutic aromatherapy, making them less effective for self-care. The same oils that protect plants can be used to make our bodies healthier, protect pollinators, and improve biological resilience, but only when they’re grown organically.
Why use organic plant-based essential oils? Because they’ve been scientifically found to contain therapeutic properties with the potential to actively improve personal health and well-being without the use of artificial drugs or other unnatural ingredients*. Pranarom’s potent essential oils have a variety of uses based on their specific plant ingredients, including calming stress, reducing inflammation, improving allergy symptoms and sleep, healing scar tissue, and addressing a range of other skin care issues. The oils’ Ecocert and USDA Organic certifications mean that they’re GMO- and additive-free and contain absolutely no synthetic pesticides or herbicides. They also ensure each oils’ purity: each is extracted from individual plant species, completely distilled and crafted without modifications made to their natural composition. Indulge your aromatic senses with Pranarom’s beneficial essential oils like lavender, peppermint, chamomile, cinnamon bark, citronella, frankincense, geranium and more.
*Pranarom’s products are meant for traditional therapeutic uses and are not intended to diagnose, treat, cure, or prevent any disease. Please speak with our Wellness department staff members to learn about the safe application of these products and how they can be used to improve your personal health and well-being.